Get Funded!
Your Complete Guide to Raising Money and Getting Funded
The Sources, The Process, The Method and The Timing of Getting Funded Demystified
Dear Fellow Entrepreneur:
No matter what stage of development or growth your company is in, it's likely that you've thought about getting funding from outside sources. Perhaps you already tried to find suitable investors or venture capital firms that can help you reach the next level of success.
Almost everyone who seeks funding for his or her company finds one thing to be true: the process of getting funding is confusing. It's a road filled with wrong turns and dead ends. And one wrong decision can set your company back--or maybe even stop its progress altogether.
You've worked too hard on your startup to see it derailed because you don't know the funding game the way you need to. I've been involved in startups for over twenty years, as an entrepreneur, and as a teacher and mentor to hundreds of entrepreneurs. I've seen just about every mistake entrepreneurs can make when it comes to seeking funding.
I've also had the privilege of helping dozens of startups get the funding they needed, and now I've put together an book that tells you everything you need to know in order to get funded.
My new book, Get Funded!, is just that--your start-to-finish guide to finding the funding your startup needs.
The book is written in such a way that you can get value from it, even if you only have a few minutes at a time to read. The information in the book is easily understood and digested. When you are done reading Get Funded!, you will know everything you need in order to:
• Make your startup attractive to investors
• find the right investors
• Create a presentation and executive summary that gets investors' attentions
• Know how to negotiate the best terms for your funding
• Plus, you will know how to handle the "surprises" that are sure to arise when you are seeking funding
This is the Complete Guide to Seeking and Getting Funding that all entrepreneurs look for and seldom find.
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Get Funded! is your complete roadmap to finding the capital you need to succeed, equipping you with the knowledge you need to attract potential investors. This no-nonsense volume is a must-read for any entrepreneur, whether you’re starting a new venture or already have an established business. You will need funding as your company grows—and you must know how to find funding at each growth stage.
Get Funded! is a tremendous value. No other entrepreneurial guidebook on the market covers all the topics addressed in this 122-page manual.
This book explains:
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The 12-step process of getting funded—what to expect at each step and how long it typically takes.
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Angel investors and venture capitalists (VCs)—what they are, how they make money, and how you should approach them.
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Negotiating with investors—which clauses of investors’ term sheets are most important to negotiate.
Get Funded! is divided into three sections:
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Section One describes your various funding options and identifies the most appropriate choices for your startup’s stage.
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Section Two explains how to make yourself attractive to investors—what they are searching for and how to present your company.
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Section Three demystifies the process of getting funded, outlining each step in detail so that you can sail through it confidently and smoothly.
Bonus features include a sample executive summary (crucial to a successful funding campaign) and a list of hundreds of angel investors and VC firms throughout the United States. These extras will make finding suitable investors in your area far easier.
A few features that make Get Funded! such a valuable resource for entrepreneurs:
I explain your funding options. Not every investor will be interested in your company. Certain investor type will be a better match for you, depending on your company’s stage of development. In Get Funded! I outline the different types of investors so that you know whom to approach and when to approach them.
I describe each type of investor in detail. Different types of investors have different motivations and interests. A "one-size-fits-all" approach won't work. I help you understand what makes each type of investor tick, so you can customize a funding strategy that will attract the investors most likely to take your venture to the next level.
I based this book on my two decades worth of experience as an entrepreneur, and a mentor to entrepreneurs. It is a nuts-and-bolts, no-frills guide to getting and funds you need in order to scale your business.
My book makes the process of getting funding easier and faster than you thought it could be. Much of the research is done for you as the book includes a list of hundreds of venture funds and angel investors. This practical, step-by-step guide shows you how to get the answers you need.
I wrote this book to be the best, most user-friendly guide to raising money available.
A lifetime of knowledge, packed into 122 powerful pages
I provide a detailed dossier on that mysterious creature, the venture capitalist. I understand how intimidating it can be to approach these potential kingmakers. That’s why, in Get Funded!, I tell you everything about them: how they operate, what motivates them, even how they make their money. Once you’ve read this section, you will know exactly how to approach VCs!
As part of my in-depth discussion of venture capitalists, I also describe how venture funds work. All venture funds are not created equal! Get Funded! explains how to determine whether a fund will be a good fit for your venture. If it's not, why waste time and money pursuing it? I show you how to invest your time and energy where you have the greatest opportunity for success.
I've loaded enough basic information into Get Funded! to start you on the path toward funding success. But this book is far more than a basic guide—it's really a roadmap for you to follow through every stage of funding.
Your companion as you seek funding
I've packed two decades of entrepreneurial wisdom into Get Funded! During my own career, I have raised over $70 million in startup funding, from both VCs and angel investors. I have also used bank venture debt and several other instruments to finance my startups. As well,
I have advised over 1,000 entrepreneurs and dozens of companies during their funding phases. I also teach at one of the top business schools in the world on this very topic. No abstract theory here—I understand where the funding-process rubber meets the road.
Understanding an investor’s term sheet is one of the most daunting pieces of the funding process. Get Funded! will help you navigate them by explaining:
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The breakdown of an investor’s typical term sheet, which you will receive when an investor is ready to commit to your company. A term sheet is a complicated document.
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I show you what they contain and cut through the details to reveal which aspects deserve your focus.
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Which sections of a term sheet you must negotiate. You can't negotiate every item on your term sheet. (If you try, potential investors may run away!) I explain what's important and what you should leave alone.
What happens after you receive funding?
Your investors won't just drop off multi- million dollar checks at your house. I explain the process of moving investor money into your account. I also tell you what your investors expect of you once the money is in
your hands.
A lifetime of experience
My name is Naeem Zafar. I have spent my adult life as an entrepreneur, and as a teacher and mentor of entrepreneurs. I am on the faculty of the Haas Business School at the University of California, Berkeley. I teach Entrepreneurship and Innovation to MBA students there. I have lectured at UCLA, Brown University, and at schools all over the world, in countries such as China, Pakistan, India, Turkey, Japan, and Singapore.
As part of my academic work, I have had the privilege of mentoring some of the brightest men and women in the world as they begin their entrepreneurial careers. I have helped many of them turn their dreams into a reality. I am also the founder of Concordia Ventures, a company that advises entrepreneurs on all aspects of starting and running a business.
In addition to my teaching and mentoring duties, I am also an entrepreneur myself. I started my first business when I was 26 years old. Since then, I have been involved in 6 other startups. I have also held senior management, marketing, and engineering positions at a number of other companies.
In other words, I know entrepreneurs! I know what it takes to make a startup successful. And I know that raising money is a vital part of that success. In Get Funded!, I draw on over two decades’ worth of experience to show you how to do this research quickly, accurately, and inexpensively.
How much does this cost?
Most likely, you’re wondering, “How much does a resource like this cost?” I think you’ll be pleasantly surprised when I tell you the price. I’ve tried to make Get Funded! affordable for even the most cash-strapped entrepreneur.
But before I give you the price, I’d like to quickly remind you of what you get when you buy Get Funded!. This eBook is your guide as you figure out how to seek the right investor to fund your startup business. You will save time and money because I tell you what to do, and how to do it.
With Get Funded!, you will know how to:
• Identify who your best sources of capital now. Given where you are in the idea or product development phase.
• Know the investor mindset before you walk through the door to meet them.
• Determine what kind of information will be needed to get investor’s attention and then to move them through the process of getting funded.
• Discover the 12-step funding process that i have dissected in detail for you.
• Learn that VC is not your only source of funding. There is a time when banks or family/friends may be your best source.
• Plus, there’s much more information, all written in an easy-to-understand, easy-to-follow way.
This is knowledge that will prove to be priceless as you go about raising money for your new venture. It will save you countless hours by helping you focus on the things you really need to know. It will also save you a ton of aggravation and frustration, because you won’t have to figure everything out for yourself.
The cost? Only $29!
That’s correct! For far less than what a consultant would charge for just an hour of time, you can purchase Get Funded! to use over and over again.
In fact, the kind of guidance you’ll get from this eBook could otherwise only be gained by hiring a specialist to work with you through the whole process. That would cost you hundreds, if not thousands of dollars. Get Funded! does the same things for you, at a fraction of the cost!
The extra money you save by going through the funding process in this book will mean the book pays for itself many times over!
There’s no reason to wait. Order Get Funded! The Definitive Guide to Seeking The Right Funding at The Right Time And From The Right Source today!
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My 100% Money Back Guarantee
I am completely convinced that Get Funded! will be a great benefit to you as you begin your startup. I have packed it with everything I’ve learned about the funding process over the last twenty years, and I know it will prove to be valuable for you.
But I don’t expect you to take my word for it. That’s why I’m making you this guarantee: if you buy Get Funded read it, and don’t find it to be a valuable resource, I’ll refund your money, no questions asked!
I am sure that the knowledge you will gain from this eBook will be worth far more than $29. But if you don’t agree, I’ll send all your money back to you.
p.s.—Any serious entrepreneur will benefit from this book. The kind of insight you’ll get into the funding process make this book worth its cost many times over. If you’re serious about becoming a successful entrepreneur, you need to purchase Get Funded!